First cloud-based “Quality Zhejiang Virtual Expo” opens

On June 30th, 2020, the first edition “Quality Zhejiang Virtual Expo (Building Material & Home Furniture MENA)” kicked off, organized by Zhejiang Sub-council of the China Council for the Promotion of International Trade (CCPIT) and Zhejiang International Trade & Exhibition Co., Ltd with the close support of the MIE Group.

“Quality Zhejiang Virtual Expo” will play a vital role in stabling foreign trade and getting Zhejiang export-oriented SMEs out of the negative impact of Covid-19 on the basis of Internet. It will be accessible for global business dealers during May 1, 2020 and August 31, 2021. The B2B matching sessions were divided into two phases: phase I (June 30, 2020 to July 2, 2020) and phase II (July 7, 2020 to July 9, 2020). There will be more than 120 companies exhibiting online in this event, whose products catalogue include constructions and building materials, sanitary products, furnishings and household items.

The technical highlight of this event is the complete usage of virtual platform “Global Trade Week” empowered by MIE Group. It aims mainly at establishing a direct link between Zhejiang suppliers and purchasers from the Middle East and Africa markets via “Global Trade Week” enables all exhibitors to register up to 8 seconds free of charge and display their brand stories & products in the format of images, recordings or live screaming and live chat with the visitors who have queries and enter their online conference rooms in real time.

In his opening remarks, Liu Binyuan, Vice Director of Trade Promotion Department of Zhejiang Sub-council of CCPIT, the host today, expressed his gratitude to MIE Group for the well-done works and expected that such virtual events could be catalyst to accelerate Zhejiang enterprises’ new journey to MENA markets.

While attending the online inaugural, the CEO for Environment, Health and Safety Sector of Dubai Municipality Khalid Sharif Al Awadhi emphasized that: On the occasion of the Covid-19 pandemic, the usage of digital platform becomes essential for restarting of global supply chain. “Quality Zhejiang Virtual Expo” is a productive solution to get China and UAE enterprises out of the consequences of epidemic rapidly. He warmly welcomes Zhejiang’s high-quality products being showcased to UAE businesses in the digital format.

In addition to Khalid, the participants were addressed by Sammy Karanja, CEO of Importers and Small Traders Association (ISTA) in Kenya; Zahoor Ahmed, Vice President of MIE Group; He Baiming, General Manager of Zhejiang International Trade & Exhibition Co., Ltd..

“We seek to reconnect our business with the global supply chain for importing cost-effective products, especially from China. Via such intelligent platform, more than 100,000 members of ISTA could simultaneously communicate with Chinese manufacturers online. ” Sammy karania said.

Zahoor Ahmed pointed out that “Global Trade Week” is a unique and dedicated B2B platform designed with your direct Building Materials & Home Furnishing Sector project needs in mind. It’s an industry specific e-commerce platform, which services the trade interaction between industry professional who attend on site exhibitions. Visitors can search in a live environment for manufacturers, suppliers and a wide range of products online. Not only this, but with targeted 1-1 B2B Match-making sessions purchasers can communicate with suppliers in real time, and book video conferences very conveniently. Manufacturers, looking for import opportunities can post their products online.

He Baiming, General Manager of Zhejiang International Trade & Exhibition Co., Ltd., explained the significance of developing cross-border digital marketing. In line with the instructions given by the Central Committee of the Communist Party of China to establish innovative exhibitions service mode, the establishment of a series of virtual platforms such as “Global Trade Week” could cater to the bilateral needs of Chinese suppliers and global purchasers.

At last, following the announcement of Zhao Lan, 3rd Level Researcher of Zhejiang sub-council of CCPIT, the first phase of B2B meetings was grand launched.

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