“Yuhuan Digital Trade Fair” enables digital transformation of SMEs to emerge

From July 13th to July 17th, 2020, “Yuhuan Digital Trade Fair” (Plumbing Valves Session) will unveil online, emphasizing the Middle East & Africa markets, which is organized by Yuhuan Bureau of Commerce with the close support of Zhejiang Plumbing Valves Association and MIE Group.

Yuhuan is a county-level city of Taizhou, at the midsection along the coast of southeastern Zhejiang Province, China. Yuhuan has been rated as one of the top 100 developed counties in China for years. Its trading business is driven strongly by its manufacturing export, especially in plumbing valves sector. To maintain the foreign trade volume of such crucial pillar on local economic development, Yuhuan Bureau of Commerce remains exploring new foreign trade solutions on the basis of Internet to getting Yuhuan export-oriented SMEs out of the negative impact of Covid-19. Obviously, “Yuhuan Digital Trade Fair” will play a vital role in stabling foreign trade and facilitating resumption of production for Yuhuan exporters in a long term.

“Yuhuan Digital Trade Fair” will be accessible online for MENA buyers during July 1st,2020 and June 30th, 2021 (B2B session only available between July 13th and July 17th, 2020). There will be more than 60 companies exhibiting in this show, whose products catalogue include plumbing valves and fastens, HVAC, sanitary products, security equipment and pumps.

The technical highlight of the event is the complete usage of virtual platform “Global Trade Week” empowered by MIE Group. It aims mainly at establishing a direct link between Yuhuan manufacturers and MENA purchasers via “Global Trade Week” enables all exhibitors or visitors to register up to 8 seconds and showcase their brand stories & products in the format of images, recordings or live screaming and enter their online conference rooms simultaneously.
In addition to desktop-based working, Wechat, the most popular social application around China, has already been linked to “Global Trade Week” which will benefit the mobility of operation. On Wechat, all exhibitors could access to existing inquiries and conferences appointments from overseas buyers anywhere and anytime without a PC or laptop. At the same time, starting a live chat, a video conversation or a live screaming also could happen by a mobile phone.
To cater to the social sharing preference of international people, “Global Trade Week” allows exhibitors to share their brands & products pages on Facebook, Instagram, Twitter, LinkedIn and other global social platforms. The traffic sources that visit exhibitors’ pages could be seized and analyzed from several essential index in order to achieve the purpose of marketing tracking.

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